Key Modules & Features: - Smart Onboarding: Dual-persona flow for both Brands and Influencers with secure OTP verification. - UGC Marketplace: Advanced discovery engine with granular filtering and integrated real-time messaging. - ROI & Analytics: Integrated suite featuring custom ROI calculators and performance tracking via Recharts. - Transactional Integrity: End-to-end secure checkout system and robust order management.
Architectural Highlights: - SSR & Performance: Built on React Router v7 (formerly Remix) for superior SEO and faster First Contentful Paint. - Modular Logic: Utilizes Zustand for lightweight state management and custom React Contexts for complex global workflows. - Sophisticated UI: High-performance micro-animations powered by Framer Motion and responsive layouts via Tailwind CSS.
My Role & Implementation: As the Lead Front-End Developer, I was responsible for transforming complex Figma designs into a high-performance, responsive UI. I architected the front-end structure using React Router v7, integrated all API endpoints, and ensured a seamless, type-safe data flow across the dual-persona marketplace.
Key Modules & Features: - Smart Onboarding: Dual-persona flow for both Brands and Influencers with secure OTP verification. - UGC Marketplace: Advanced discovery engine with granular filtering and integrated real-time messaging. - ROI & Analytics: Integrated suite featuring custom ROI calculators and performance tracking via Recharts. - Transactional Integrity: End-to-end secure checkout system and robust order management.
Architectural Highlights: - SSR & Performance: Built on React Router v7 (formerly Remix) for superior SEO and faster First Contentful Paint. - Modular Logic: Utilizes Zustand for lightweight state management and custom React Contexts for complex global workflows. - Sophisticated UI: High-performance micro-animations powered by Framer Motion and responsive layouts via Tailwind CSS.
My Role & Implementation: As the Lead Front-End Developer, I was responsible for transforming complex Figma designs into a high-performance, responsive UI. I architected the front-end structure using React Router v7, integrated all API endpoints, and ensured a seamless, type-safe data flow across the dual-persona marketplace.
