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Digital product

IGC (Influencer & UGC Campaign Platform)

A modern, high-performance two-sided marketplace designed to bridge the gap between Brands and UGC creators/Influencers. Engineered with React Router v7 and TypeScript, it features complex multi-tenant onboarding flows and integrated ROI analytics.

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IGC (Influencer & UGC Campaign Platform)
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Digital product
React Router v7 / TypeScript / Tailwind CSS
Digital product

IGC (Influencer & UGC Campaign Platform)

Digital productReact Router v7
Project bannerIGC (Influencer & UGC Campaign Platform)
01

Details

Key Modules & Features: - Smart Onboarding: Dual-persona flow for both Brands and Influencers with secure OTP verification. - UGC Marketplace: Advanced discovery engine with granular filtering and integrated real-time messaging. - ROI & Analytics: Integrated suite featuring custom ROI calculators and performance tracking via Recharts. - Transactional Integrity: End-to-end secure checkout system and robust order management.

02

Details

Architectural Highlights: - SSR & Performance: Built on React Router v7 (formerly Remix) for superior SEO and faster First Contentful Paint. - Modular Logic: Utilizes Zustand for lightweight state management and custom React Contexts for complex global workflows. - Sophisticated UI: High-performance micro-animations powered by Framer Motion and responsive layouts via Tailwind CSS.

03

Details

My Role & Implementation: As the Lead Front-End Developer, I was responsible for transforming complex Figma designs into a high-performance, responsive UI. I architected the front-end structure using React Router v7, integrated all API endpoints, and ensured a seamless, type-safe data flow across the dual-persona marketplace.

Stack and capabilities.

The technical footprint stays visible without turning the case study into a sparse list.

8 capabilities
01
React Router v7
02
TypeScript
03
Tailwind CSS
04
Framer Motion
05
Zustand
06
Formik
07
Yup
08
Recharts

Build notes and proof.

Details

Key Modules & Features: - Smart Onboarding: Dual-persona flow for both Brands and Influencers with secure OTP verification. - UGC Marketplace: Advanced discovery engine with granular filtering and integrated real-time messaging. - ROI & Analytics: Integrated suite featuring custom ROI calculators and performance tracking via Recharts. - Transactional Integrity: End-to-end secure checkout system and robust order management.

Details

Architectural Highlights: - SSR & Performance: Built on React Router v7 (formerly Remix) for superior SEO and faster First Contentful Paint. - Modular Logic: Utilizes Zustand for lightweight state management and custom React Contexts for complex global workflows. - Sophisticated UI: High-performance micro-animations powered by Framer Motion and responsive layouts via Tailwind CSS.

Details

My Role & Implementation: As the Lead Front-End Developer, I was responsible for transforming complex Figma designs into a high-performance, responsive UI. I architected the front-end structure using React Router v7, integrated all API endpoints, and ensured a seamless, type-safe data flow across the dual-persona marketplace.

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